Hi Thierry, I am shubhendu currently working as Global Digital Marketing Manager at Henkel, Wanted your inputs on course

Hello Shubhendu,
I am André, currently in my second semester at IÉSEG following the digital marketing & CRM program. So far I can say that the first semester was very interesting, tackling generic marketing topics and focusing on the digital and the CRM part of the industry.
The courses were more or less theoretical however, you put the acquired knowledge into practice in a final project for every course. The second semester is supposed to dive deeper into the digital and CRM software.
I hope this helps. Feel free to reach out.
Cheers,
André

Hello Shubhendu,

I agree with André F. , you will find the courses very interesting, you will be challenged to solve real business problems or asked to identify the right set of action to grasp a business opportunity by using the learning of each course following a data driven mindset and by cooperating smartly with your colleagues to finish the work on time.
Having a sound marketing digital knowledge is a real game changer especially if you are working in industries like FMCG where digitalization is at the core of the consumer journey. Let me know if you need more info , will be happy to answer you.

Thierry