Hello Chun Han, could you share some feedback on the courses you have and develop on the CRM aspect of this program? :)

Hi Ines! CRM classes of MDM started with some basic introduction about the concept and how to build loyalty in general. What's truly interesting is the following classes that break the big idea down to the related analytics, CRM strategies on social for B2C and further the practices for B2B which is relatively unfamiliar to most of my classmates and me beforehand. I'd say with a marketing background, it won't be too hard to pick up the CRM courses. The two go hand-in-hand! To me, both marketing and CRM are communication, but the former is more about attracting attentions while the latter is to convey how the company is valuable to customers in the long term and vice versa. And of course, the two in MDM are closely tighten with using data wisely!